The Tipping Point by Malcolm/Gladwell. I thoroughly enjoyed this book and I am very happy that I started my readings here. I believe that I enjoyed this book so much because I didn’t disagree with any of the points brought up and while I didn’t jump on every idea and take it as the ultimate truth, I thought most of it made logical sense.
I want to give a brief overview of the book so that my future posts about thoughts provoked by the book may be understood if you haven’t already read the book. I have found myself referencing the concepts and terms presented in this book quite frequently. I also found a few epidemics that I thought could be explained by the concepts. My summary is not going to be up to par with some of the others out there.
There are three rules of epidemics (Chapter 1 pg 15-29):
I. Law of the Few (explained further in Chapter 2 pg 30-88)-
a. Connectors: People that know a lot of people, a lot of people. Their social habits are natural to them and would exhaust the average person.
b. Mavens: People that endorse products, services, etc., but they do it for free and because they love it. These people know a lot about a lot, constantly search out new products, deals, etc and will actively share this information with anyone.
c. Salesman: Natural sellers that can sell you just about anything and have a natural way of persuading people.
II. The Stickiness Factor (explained further in Chapter 3 pg 89-132)-
The notion of a product, service, show, etc. being irresistible. Sesame Street and Blue’s Clues are used in the book as examples of children’s shows that are sticky.
III. Power of Context (explained further in Chapters 4 & 5 pg 133-192)-
“Epidemics” and how they are effected by the contexts of the situations. (This one is really hard for me to briefly explain.) A new craze or trend may catch on or thrive because of when, why, where it happens.
Gladwell sums up the book with two case studies and an afterward. I would like to add that this is the first book that I have ever voluntarily read the afterword. It really is that interesting. Moreover, it’s an easy read- I finished it in a weekend.
Overall I give this **** (4 stars). I am really looking forward to reading Gladwell’s other book Blink.