Over six years of experience, two and a half professional, with applied qualitative ethnographic research complemented by quantitative methods; ethnography, virtual ethnography, & social media


Qualitative Research Methods & Analysis; research design, participant observation, ethnography, topic guide design, semi-structured interviews, in-depth interviews, focus group facilitation, friendship group facilitation, international studies, Atlas.ti, QDA Miner, conversation analysis, & analysis

Virtual Ethnography; developing company approach, company-wide training program, virtual ethnography agenda, leading design and execution of projects, sales and frequently asked questions, methodologies, & analysis

Quantitative Research Methods & Analysis; survey design, survey administration, segmentation, data maps, topline reports, conjoint

Business Development; proposal writing & presentation: Word document and PowerPoint: exploratory & response to RFPs

Project Management; preparing statements of work and detailed project plans, managing team members and resources, creating and maintaining budgets, commissioning and managing vendors, managing client expectations, weekly syncs and status reports

Basic knowledge of HTML, Website Design, & Website Administration


Masters of Science, Applied (Design) Anthropology August 2009
University of North Texas, Denton, TX

Bachelor of Arts, Anthropology August 2005
University of South Florida, Tampa, FL

Associate in Arts, General Education August 2003
Brevard Community College, Cocoa, FL


National Honor Society for Anthropology, Lambda Alpha Eta of TX, Life Member
The National Dean’s List, 2007
Phi Theta Kappa, 2001, 2002, 2003
Super Apple Award, Brevard County Apple Corps, August 2003
Community Service-Learning, Brevard Community College, August 2003
Dean’s List for Excellent Achievement, 2001, 2002
President’s List for Excellent Achievement, 2001


Intel-Sponsored Student Scholarship, Ethnographic Praxis in Industry Conference, Intel 2007

PACS Graduate Student Travel Grant, UNT 2007

AFFLIATIONS (Founder/Admin), 2006 – Present
American Anthropological Association, 2006 – Present
National Association for the Practice of Anthropology, 2006 – Present
Society for Applied Anthropology, 2005 – Present
National Association of Student Anthropologists, 2006 – 2009
Market Research Association, 2008 – 2010
Usability Professionals’ Association, 2007 – 2008
Human Factors & Ergonomics Society, 2007 – 2008


Regular contributor to the Newsletter for the Society of Applied Anthropology 2007– Present

2008 Practitioner in Training: Entering into a Community of Practice as an Online Graduate Student. Anthropology News 49(6):8.

2005 Justification of Smokers as a Subculture Established Through Linguistic Analysis and Observation. Special Issue: Conjure Language and Culture The University of South Florida Journal of Undergraduate Research 2(1): 21 – 24.


2010 “How to Use Social Media” Invited National Association of the Practice of Anthropology (NAPA) workshop at the Annual Meeting of the American Anthropology Association. November, New Orleans, Louisiana.

2010 “Bridging the Gap Between Market Research & Social Media” Alterian Webinar. October.

2010 “What does Local mean to Parents & Kids” Paper at the Annual Meeting of the Public Broadcasting System. May, Austin, Texas.

2010 “Translating Virtual Ethnography from Academia into Praxis” Paper at the Annual Meeting of the Society for Applied Anthropology. March, Merida, Mexico.

2009 “Introduction to the SfAA Podcasts and Anthropology Blogging” Co-organized with Megan Bannon for a Workshop at the Annual Meeting of the Society for Applied Anthropology. March, Sante Fe, New Mexico.

2008 “Teaching Anthropology 2.0: Innovative Strategies for Incorporating Visual Technologies into Teaching and Learning” Discussant, roundtable panel at the Annual Meeting for the American Anthropological Association. November, San Francisco, California.

2008 “Comparing an On-Campus and Online version of the Same Graduate Course” Co-presented with Christina Wasson at the Center for Distributed Learning Brown Bag Lecture Series. May, Denton Texas.

2008 “Theory and Practice in an Online Master’s Program” Co-presented with Christina Wasson at the Annual Meeting for the Society of Applied Anthropology. March, Memphis Tennessee.

2007 “Using Linguistic Anthropology to Compare Online And On-Campus Learning Experiences” Co-presented with Christina Wasson and Megan Bannon at the Annual Meeting for the American Anthropological Association. November, Washington D.C.

2007 “Linguistics and Understanding Smokers as a Sub-Culture for Medical Anthropology” Paper presented at the Annual Meeting for the Society of Applied Anthropology. March, Tampa, Florida.


Smoking’s Social Side Scott, Marian, 2006 The (Montreal) Gazette, May 13.

Employment History

Intrepid Consultants, Inc: June 2008 – Janaury 2011

  • Worked on over 25 projects & lead more than half of them
  • Promoted three times in less than two years
  • Moderated dozens of focus groups (facility & in-home)
  • Moderated over 100 in-depth interviews (in-person & telephone)
  • Worked on every aspect of the research project from proposal to delivery as both a researcher & PM
  • Traveled extensively both nationally & internationally
  • Clients included Microsoft, PBS, Kotex, Merck, Mr. Youth, Just Born, & Harper Collins

Senior Account Manager: April 2010 – January 2011

Leading & managing interdisciplinary research teams from the beginning of the research project all the way through to the delivery

  • Senior moderator
  • Principal investigator in qualitative research
  • Business development
  • Employee management


  • Hired, trained, & mentored junior-level employees
  • Developed training documentation for the Intrepid Vietnam office to send & receive RFQs
  • Developed employee on-boarding documents that successfully acculturated & trained employees to be productive & comfortable within weeks of their start dates

Account ManagerAugust 2009 – March 2010

Leading research teams, & working with clients to collect & analyze qualitative & quantitative data, & to create final client presentations

  • Project management
  • Research design, methodology design, & data collection (projective techniques, pre-group & group exercises)
  • Presentation development & delivery


  • Successfully introduced virtual ethnography as a research methodology, which entailed translating this commonly used academic technique into the business world by answering questions about the value, process, & deliverables
  • Developed a qualitative screener that identified Rising Star developers that is still used

Research Assistant: October 2008 – July 2009

Working within interdisciplinary research teams from project start to finish

Research Intern: June 2008 – September 2008

Assisting principal investigator with data collection, analysis, & PowerPoint decks for clients

University of North Texas: January 2007 – February 2009

Research Assistant

Principal Investigator: Christina Wasson, Anthropology Department

Comparing Online & On-Campus Versions of the Same Graduate Course

Gray’s College Bookstore: December 2003 – August 2006

Textbook Manager: February 2005 – August 2006

Managing the textbook department

  • Organizing & managing paperwork flow & information within the store & company
  • Maintaining relationships with professors & publishers


  • Opened a new store with the Store Manager
  • Hired & trained dozens of employees

Textbook Assistant: December 2003 – February 2005

Assisting the Textbook Manager in ordering textbooks & organizing the department logistics


American Marketing Association (AMA) Social Media Team at the 2010 AMA Market Research Conference September 2010: Covering the AMA conference on Twitter, interviewing attendees, and teaching attendees about social media

National Association of the Practice of Anthropology (NAPA) Chair of Communications Board April 2010 – Present: Leading a team to oversee the continued development of the NAPA website

Society for Applied Anthropology (SfAA) IT Committee Member February 2009 – Present: Working on a team of four to advance and enhance the use of IT within the SfAA including; SfAA Podcasts, newsletters and publications, and webinars

Founder & Manager of Society for Applied Anthropology (SfAA) Podcasts November 2006 – Present: Coordinate, plan, and execute the audio recordings of selected sessions at the Annual Meeting and published the audio recording as Podcasts to with a team of volunteers and audio professionals and over a hundred speakers each year.

I work closely with both UNT and the SfAA to ensure that their needs are met with this project

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